Glossary · 6 · Quality, risk and governance
AI content disclosure
Also known as: AI labeling, AI transparency notice
AI content disclosure is the practice — and in some cases the legal duty — of telling audiences that text, images, audio or video were generated or substantially altered by AI, through labels, notices, metadata or provenance credentials.
- Beginner
- Technical writers
- Technical marketers
In one sentence
AI content disclosure explained: when and how to label AI-generated text and images — legal duties in the EU and China and good practice.
Example
A company marks AI-generated product visuals with Content Credentials and adds a note to its knowledge base: “Answers are generated by AI from our documentation.”
Why it matters on your learning path
- Technical writers: Say when readers interact with AI (for example a chatbot) and where answers come from.
- Technical marketers: Disclosure rules differ by jurisdiction and platform; the EU AI Act requires labeling of deepfakes and certain AI-generated text, China requires labels on AI-generated content.
Legal context
See transparency obligations (AI Act) and China’s AI content labeling measures in the AI regulation glossary.