Glossary · 2 · The AI landscape: brands and model families

xAI (Grok)

Also known as: Grok

xAI is a US AI company founded by Elon Musk in 2023 that develops the Grok models and assistant, integrated into the social network X and offered through an API.

Intermediate
Technical marketers
Technical project managers
AI brand

In one sentence

xAI and Grok in brief: the Grok models and assistant, their integration with X, and what to consider for brand and content use.

Example

A social media manager sees Grok summarizing trending discussions about the company’s product on X.

Why it matters on your learning path

Technical marketers: Grok shapes how topics are summarized on X; monitor it as part of brand listening.
Technical project managers: Evaluate content policies and enterprise terms as for any provider before approving team use.

Keep in mind

Product names, model versions and prices change often. This entry describes the brand’s position as of its review date; check the vendor’s own pages before you cite a model name or capability.